Summit Digital

01 — Challenge

The Brief

Each coach had genuine expertise and real client results, but was generating revenue inconsistently — dependent on referrals, occasional viral content, or manual outreach with no repeatable system behind it. None had a predictable acquisition process. The challenge was building infrastructure that could be systematised across different niches while remaining specific enough to speak credibly to each distinct audience.

02 — Approach

How We Did It

The core acquisition system was consistent across all clients: paid traffic on Meta (YouTube secondary) into a VSL or webinar funnel, then application call, then close. The variables — positioning, content strategy, offer framing, and audience targeting — were tailored per coach and per niche. We developed individual brand identities for each, built out authority content programmes on Instagram and YouTube, and ran paid campaigns to cold audiences targeting niche-specific interest signals. Each funnel was tested and optimised on a 30-day cycle. Where organic content was outperforming expectations, we amplified with dark post promotion rather than changing what was working.

04 — Results

The Outcome

Four clients exceeded six-figure monthly revenue within their first six months in the programme. The strongest performer reached $180K/month by month eight. Average ROAS across paid spend was 6.8x. Organic content built alongside paid campaigns resulted in combined social audiences exceeding 400K across all clients.