Studio Klee

01 — Challenge

The Brief

The brand had a compelling product and a loyal early customer base but was entirely dependent on walk-in traffic and one-time purchases. Revenue was inconsistent. There was no mechanism to bring customers back, no digital presence worth speaking of, and no way to build a community around the experience the product offered. The potential was clear; the infrastructure to realise it wasn't there.

02 — Approach

How We Did It

We restructured the revenue model around two pillars: retail and events. For retail, we built a social presence centred on the sensory, shareable quality of the product experience — leaning into the visual and participatory nature of what they sold rather than the product specs. For events, we developed a recurring programme of workshops and group experience sessions that converted one-time visitors into repeat customers with a reason to return. Paid local campaigns on Meta drove traffic to event bookings rather than direct purchase. Google Business Profile was fully optimised for Frankfurt local and gift-category search. Regional micro-influencers were activated for event-based content, not generic product posts.

04 — Results

The Outcome

Within eight months, the events programme became a standalone revenue stream accounting for 30% of total monthly revenue. Monthly profit exceeded €50,000. The store's Google rating held at 4.9 across 300+ reviews — driven significantly by the events experience. Social following grew from under 500 to 11,000, with the majority attributed to organic sharing by event attendees.