Vela Capital

01 — Challenge

The Brief

The operator had a verifiable trading track record and a structurally sound business model — but no brand, no digital presence, and no relationships in finance. Copy trading is a credibility-intensive space: investors are handing over real capital based on trust in performance data. Starting from zero, without institutional backing or a warm network, made this one of the hardest acquisition environments we have worked in. Generic financial marketing wasn't going to work here.

02 — Approach

How We Did It

We built the entire brand around transparency and verifiable performance — the only honest foundation available when starting cold. The website was structured around real-time trade history, verified performance data, and a clear, upfront explanation of the full fee structure: 2/20 performance fee, one-time setup fee, broker commissions, and affiliate arrangements. No vague promises, no manufactured credibility. Every ad drove to a live performance dashboard rather than a generic landing page. Meta and YouTube campaigns targeted audiences interested in passive investment and systematic trading strategies. An affiliate programme was structured from month two to incentivise word-of-mouth from early investors — the most credible acquisition channel in this space.

04 — Results

The Outcome

€1M in committed investor capital within six months. The affiliate programme accounted for 34% of all new investors by month four. Investor retention rate held at 71% throughout the growth period. The multi-layered fee structure — performance, setup, broker, and affiliate — generated compounding income across all four channels simultaneously.