Vela Capital

01 — Challenge

The Brief

The trader had an exceptional track record managing capital for large, high-ticket investors — but had never marketed to retail audiences. Copy trading offered a compelling opportunity: profit from the same trades he was executing anyway, by letting smaller investors mirror his positions. The challenge was credibility at scale. Retail investors needed educating, reassuring, and converting entirely through digital channels. There were no industry contacts, no warm list, and no existing presence outside of a tight private network. Building trust in a space saturated with scams required a completely different playbook to anything the client had done before.

02 — Approach

How We Did It

We built the brand around one narrative: a professional trader opening access to his real trading activity — not a product, not a fund, but a live mirror of positions he was already taking. The full revenue architecture was designed upfront: a €1,200 one-time setup fee, a 2/20 management and performance fee structure, broker spread commissions from the volume of new accounts brought to the platform, and platform affiliate commissions of up to 50% of deposits from referred traders. Every channel was built to serve this model simultaneously. Meta and YouTube ads ran to cold audiences, with organic Instagram and LinkedIn running in parallel — all fully managed and automated by us. A webinar series educated prospects on how copy trading works, what the fee structure meant in practice, and how the trader's track record translated into expected returns. We also prepared and produced a full educational course the trader recorded, which served as both a lead magnet and a standalone product. Funnels, email sequences, onboarding flows, and all content were built and operated entirely by our team.

04 — Results

The Outcome

€1M in committed copy trading capital within six months — from zero retail presence and zero industry contacts. Five revenue streams ran simultaneously from day one: setup fees, management fees, performance fees, broker spread payouts, and platform affiliate commissions of up to 50% of deposits. The copy trading operation added a high-volume, low-friction revenue layer to a trading business that previously only earned from a handful of large investors. The model scaled without any change to the trader's actual workflow.