01 — Challenge
The Brief
The client had a proven, profitable vending operation — but no structured way to attract investors or new site partners. Outreach was entirely personal and word-of-mouth. To scale, they needed two things simultaneously: a reliable pipeline of private investors looking for passive income, and site owners — shopping centres, leisure parks, kiosk operators, large retail chains — willing to host their machines. Neither audience had been marketed to before.
02 — Approach
How We Did It
We built two entirely separate acquisition funnels. The investor funnel ran on Meta and Google, anchored by a lead magnet built around projected returns and verified performance data from existing locations. The operator funnel targeted retail and leisure decision-makers via LinkedIn and direct outreach sequences. Landing pages were segmented per audience: investor pages led with ROI and passive income framing; operator pages led with foot traffic uplift data and a transparent revenue share model. Both funnels fed into a CRM with automated nurture sequences tailored to the decision timeline of each audience type.
03 — Process
The Workflow
Audience Research
Mapped both audiences separately — private investors and site operators — with distinct decision drivers, objections, and timeline expectations. These are two completely different sales cycles.
Funnel Architecture
Built parallel funnels with separate traffic sources, landing pages, and CRM pipelines. No shared assets between audience types — messaging was tailored at every touchpoint.
Creative Production
Investor creative centred on income projection and operational proof. Operator creative led with foot traffic data and revenue share clarity. Both sets A/B tested from week one.
Campaign Launch
Phased launch — investor funnel first to generate social proof, operator funnel second with site reference data from early investor conversations.
Optimisation
Weekly creative rotation, bid strategy adjustment, and CRM nurture sequence refinement based on lead quality scoring and sales team feedback.
04 — Results
The Outcome
Over six months, the investor funnel generated 340 qualified leads, converting at 18% into committed capital conversations. The operator funnel secured 23 new site agreements — including placements with two major retail chains and multiple shopping centre groups. Total projected annual revenue from signed site agreements exceeded €180,000.
05 — Deliverables
What We Built
Timeline: 6 Months
Team: Strategy, Media Buying, Copywriting, CRM
- 01Investor Acquisition Funnel
- 02Operator Outreach Funnel
- 034 Segmented Landing Pages
- 04Meta + Google + LinkedIn Campaigns
- 05CRM Integration & Automation
- 06Lead Magnet (ROI Calculator + Case Study)
- 07Nurture Email Sequences
- 08Monthly Performance Reports
